Salmon from where?

Marks and Spencer's have made up locations to advertise certain food products. Their 'Lochmuir salmon' isn't from Lochmuir, as Lochmuir doesnt actually exist. They felt it gave the salmon a Scottish feel. Although the salmon is actually from Scotland, M&S believe the name Lochmuir gives it a more special feel.

This is not the first time M&S have made up a fictional place, their Oakham chickens are in fact bred in Norfolk and Suffolk, not in the East Midland market town of Oakham.

As a consumer its a bit misleading and raises the issue of food provenance. If you are buying Oakham chicken or Lochmuir salmon surely you would think thats where the product comes from.